https://techcrunch.com/2023/08/29/google-upgrades-vertex-ai-to-keep-pace-with-the-generative-ai-boom/

Over half of CEOs globally are experimenting with AI to generate text, images and other forms of data, a recent joint survey by Fortune and Deloitte found. Meanwhile, a third of organizations are using generative AI “regularly” in at least one business function, a McKinsey report shows.

Given the massive (and apparently growing) addressable market, it comes as no surprise that Google Cloud is pushing hard — very hard — to stay abreast.