https://techcrunch.com/2017/09/27/amazon-just-launched-6-new-gadgets-and-none-was-over-150/

In the year of the $1000 iPhone Amazon just announced a scattering of new gadgets and none cost more than $150. Essentially, Amazon said “screws the margins” and are selling everything as cheap as possible. This race to the bottom is Amazon’s standard operating procedure. The company did it with Kindles e-readers and again with Kindle Fire tablets. The company releases a proof of concept and lets the market respond. If the response is favorable, Amazon releases the Kraken on the market.

Amazon announced today the quirky Echo Buttons that cost $20 a pair, the $35 Echo Connect landline thing and a $70 Fire TV capable of 4K. And then there’s the swanky $99 cloth-covered Echo, adorable $130 Echo Spot alarm clock and the $150 Echo Plus, which sports all the goods from the original Echo plus a smarthome hub and comes with a Philips Hue bulb.