https://techcrunch.com/2017/09/27/amazons-brightest-new-innovation-might-just-be-the-smart-home-bundle/

Amazon went above and beyond today in terms of launching stuff – it debuted not one, not two, but six brand new devices at an event held at its HQ. One of the most interesting things it did today was not any particular piece of hardware it designed or built – but the way it’s selling the Echo Plus, the version of its Echo smart speaker with an integrated smart home hub.

The Echo Plus comes bundled with a Philips Hue lightbulb as part of a limited time launch offering, with no additional cost vs. the standard Echo Plus at $149. The Echo Plus also supports devices from a long list of other connected home device makers, including GE, Kwikset and more.