X’s takeover of @music handle hints toward possible music plans
https://techcrunch.com/2023/08/08/xs-takeover-of-music-handle-hints-toward-possible-music-plans/
X, the company formerly known as Twitter, appears to be hinting toward plans to move deeper into the music industry or collaborate with artists and labels with its recent takeover of the @music handle on the social network.
The account was originally operated by software developer Jeremy Vaught, who grew the @music handle to roughly half a million followers. Last week, Vaught posted in anger that X had commandeered the account for itself, 16 years after its 2007 creation.