Twitter-turned-X CEO Linda Yaccarino working to win back brands on Elon Musk's platform

Twitter-turned-X CEO Linda Yaccarino working to win back brands on Elon Musk's platform

a year ago
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https://apnews.com/article/twitter-x-corp-ceo-linda-yaccarino-elon-musk-0131c61ac296955d424fd057f6b0196d

NEW YORK (AP) — The new CEO of the company formerly known as Twitter says she's spent much of the past eight weeks trying to get big brands back and advertising on the social media platform that's been in upheaval since it was bought last year by Elon Musk.

X Corp. CEO Linda Yaccarino said Thursday on CNBC that she has been focused on talking with brands like Coca Cola, Visa and State Farm, along with their chief marketing officers and chief executives.

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