https://techcrunch.com/2023/07/28/as-threads-soars-twitter-rival-bluesky-adopts-a-new-personalized-algorithmic-feed/

Bluesky, one of the many would-be Twitter replacements now on the market, is making a notable change to how users discover new content on its network. Previously, the Bluesky app would feature popular posts in a feed it called the “What’s Hot” feed — something that its users aspired to find a place on, as it would bring their content more attention and potentially gain them more followers. Now, that feed is being replaced with an algorithmic and personalized “Discover” feed that features more than just trending content.

Explains the company, the initial version of the new “Discover” feed will mix trending content with posts from accounts you follow and posts from accounts “near your social graph.”