https://arstechnica.com/information-technology/2023/08/meta-readies-ai-chatbots-for-artificial-companionship-and-user-retention/

Meta is reportedly developing a range of AI-powered chatbots with different personalities, a move aimed at increasing user engagement on social platforms such as Facebook and Instagram, according to the Financial Times and The Verge. The chatbots, referred to as "personas" by Meta staff, will mimic human-like conversations and might take on various character forms, such as Abraham Lincoln or a surfer-like travel adviser.