https://www.cnet.com/roadshow/news/alexa-why-has-bmw-integrated-you-in-its-cars/

Once you get used to having Alexa around in the home, you might miss her when commuting or running errands. That won't be the case if you have a BMW, however. Beginning next year, BMW will integrate deeper integration with Alexa in its cars.

During a press conference at Amazon headquarters, Thom Brenner, BMW's vice president of Connected Car Services showed off how drivers will be able to access Alexa in their cars. Brenner showed how a driver could ask Alexa for a music playlist, complete with a graphical response showing the song tracks on the car's LCD.