https://techcrunch.com/2023/07/21/threads-in-decline-dont-count-out-instagrams-new-twitter-rival-yet/

A Wall Street Journal article on Friday warns that Instagram’s new Twitter competitor Threads is already losing steam. Citing third-party data from Sensor Tower, the paper reports the number of daily active users on Threads dropped for the second week down to 13 million, a 70% decline from a July 7 high point. By comparison, Twitter’s daily active users are around 200 million. Despite this seemingly worrying trend, it’s far too soon to count Threads out yet. By other metrics, the app is continuing to grow its user base and traction in global markets, which, in time, could also boost its usage — especially as the app’s feature set improves.

It’s expected that a highly anticipated new app would have stellar usage numbers in its early days as users set up their accounts, find and follow friends, and test out the app’s capabilities. As the newness wears off, it’s also typical to see usage numbers drop as users return to their old habits while determining if and how they’ll continue to fit the new app into their daily routines. Plus, The WSJ points out, Meta executives said they planned for an eventual decline and don’t see this usage drop as worrisome.