https://www.vice.com/en_us/article/qjv3wd/elon-musk-doesnt-have-a-plan-for-twitter-or-anything-really > In a ridiculous farce that now seems to occur regularly, Elon Musk has announced something, and members of the media are reporting on it as if he has any credibility whatsoever. > Musk’s latest attention-grab is rebranding Twitter as “X” after he paid $44 billion to run the social media platform into the ground, and it has generated everything one now expects of a typical Musk hype cycle. There was an absurd spectacle as contractors removed the sign from Twitter HQ. Logo ideas were floated via Musk’s favorite form of human interaction, random weird guys replying to his tweets. And just like with all his other ventures, many media outlets reported credulously on the pointless rebrand, despite Musk’s long track record of hyping up ideas he has no serious intention to help materialize.