https://techcrunch.com/2023/07/24/elon-musk-and-mark-zuckerberg-should-cage-fight-over-whose-rebrand-is-worse/

Elon Musk is the best thing that could have ever happened to Mark Zuckerberg. As Musk begins to change Twitter’s branding to X, Facebook’s rebrand to Meta doesn’t seem all that bad.

Zuckerberg might be good at lifting weights these days, but he still needs to pull Meta out from a seriously rough few years. After rebranding to Meta in 2021, the company formerly known as Facebook spent $13.7 billion on VR and AR in 2022, though its social VR apps like Horizon Worlds remain incredibly unpopular.