https://techcrunch.com/2023/07/17/wixs-new-tool-can-create-entire-websites-from-prompts/

What does one expect from a website builder in 2023? That’s the question many startups — and incumbents — are trying to answer as the landscape changes, driven by trends in generative AI. Do no-code drag-and-drop interfaces still make sense in an era of prompts and media-generating models? And what’s the right level of abstraction that won’t alienate more advanced users?

Wix, a longtime fixture of the web building space, is betting that today’s customers don’t particularly care to spend time customizing every aspect of their site’s appearance.