https://www.vox.com/culture/2023/7/7/23787188/threads-instagram-twitter-review

Instagram’s new copycat app is nowhere near as fun as Twitter. Can anything be?

Threads, Instagram’s latest attempt at a “Twitter killer” app, launched on the evening of July 5, inviting the same question as every other app that has tried to capitalize on Elon Musk’s extremely mismanaged takeover of Twitter: Will this, finally, be the one to make Twitter irrelevant?