https://www.theguardian.com/technology/2023/jul/07/killing-twitter-kindness-meta-threads-mark-zuckerberg-social-networking-app-elon-musk

Mark Zuckerberg’s ‘positive’ rival social networking app represents the first serious threat to Twitter since it was bought by Elon Musk

If Threads truly is a Twitter-killer then it claims it is going to do it with “kindness”. Mark Zuckerberg, whose company Meta launched the rival platform this week, put forward the idea that positivity would be a big difference for a product that looks remarkably similar to its rival.