https://arstechnica.com/cars/2017/09/ford-teams-up-with-lyft-for-self-driving-car-ride-hailing-service/

On Wednesday morning, Ford revealed that it is the latest OEM to partner with Lyft as it prepares to put self-driving cars on the roads in a few short years. In a post on Medium, Ford VP of Autonomous Vehicles and Electrification Sherif Marakby explained that the Blue Oval chose the Pink Mustache to help build out the infrastructure that will connect customers with its autonomous transport service once it's ready.

Building out a successful ride-hailing service isn't that simple. All the backend stuff has to work properly—matching drivers and riders and so on—but there's the not-insignificant matter of persuading people to sign up, to trust you enough to use your service, and to tell their friends.