https://apnews.com/article/meta-twitter-threads-app-social-media-d169d160ea179ecc405b6cbf51e0f9f3

LONDON (AP) — Meta is poised to unveil a new app that appears to mimic Twitter — a direct challenge to the social media platform owned by Elon Musk.

A listing for the app, called Threads, appeared on Apple's App Store, indicating it would debut as early as Thursday. It is billed as a “text-based conversation app" that is linked to Instagram, with the listing teasing a Twitter-like microblogging experience.