https://www.theguardian.com/technology/2023/jul/04/threads-app-instagram-twitter-competitor-meta-to-launch-rival

Interface of Meta’s app appears similar to Twitter, whose tweet viewing restrictions have driven users to join rival platforms BlueSky and Mastodon

Meta’s answer to Twitter, a new app called Threads, will launch on Thursday, just as users of the platform owned by Elon Musk seek out alternatives in droves.