https://www.vice.com/en_us/article/qjvjdb/it-is-a-huge-vast-opportunity-how-oceangate-went-from-disruptive-startup-to-catastrophic-deepsea-failure

Stockton Rush gave a slight nod as the camera started rolling on a sunny day in April 2018. Standing on a silver launch platform, Rush, the CEO of ocean exploration company OceanGate, was in Washington to christen the firm’s latest submersible, Titan. In front of a crowd of about a dozen, Rush explained his motivation for launching the new vessel, which he had previously said would go to a depth of 4,000 meters.

“This technology is what we need to explore the ocean depths,” he said, adding that Titan would open up 50 percent of the planet. This moment was nine years in the making, after OceanGate first launched in 2009. And Rush suggested it wouldn’t be the end. He said OceanGate was already developing a new submarine called Cyclops 3—Titan debuted in 2018 and was previously dubbed Cyclops 2—which would go to depths of 6,000 meters, meaning it could explore 98 percent of the planet's oceans. He also mentioned OceanGate’s “virtual reality” product making the oceans available to everyone.