https://techcrunch.com/2023/06/20/amazon-will-hold-the-prime-day-shopping-event-on-july-11-12/ > Amazon announced today that it will host the annual Prime Day shopping event on July 11-12. The company typically offers a lot of discounts to customers to boost sales numbers during this event. > The company said the event will start on July 3 a.m. EDT and run through July 12. The Prime Day sales will simultaneously take place in Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK.