https://techcrunch.com/2023/06/23/techcrunch-roundup-ai-travel-products-fusion-investor-survey-why-youll-never-get-funding/

Most founders won’t realize that they’re on the wrong track until it’s too late.

That’s because failure is something many entrepreneurs can only perceive in hindsight: The day-to-day work of building a startup requires a high degree of confidence — and for some, denial.