https://techcrunch.com/2017/10/04/the-pixelbook-is-googles-first-real-attempt-at-a-mainstream-laptop/

Google used its annual hardware event to announce the Pixelbook. This is essentially the third iteration of the company’s Chromebook Pixel laptop, though with the Pixelbook, the company is taking a new approach. I’m not just talking about the fact that this is a very thin 2-in-1, though that’s obviously new, too. What’s different this time around is that the company actually believes it can make a laptop for the masses.

When the first Pixel laptop launched, Chrome OS was still in its early days, couldn’t run Android Apps yet and at a minimum of $1,299, it was a luxury machine that probably had more users inside of Google than outside. In return, though, you got the best Chrome OS laptop. The second iteration, which launched in 2015, was just as good and dropped the price to a more palatable $999 for the basic version. Still, the 2015 Chromebook Pixel was very much a niche luxury device in a sea of $300 Chromebooks. Both of these early devices were basically reference designs that were ahead of their time.