https://www.theguardian.com/technology/article/2024/jun/10/apple-ai-product-launch

New features and deal with OpenAI presented at conference marks change in focus for tech giant, which is under pressure to catch up with rival firms’ AI push

Tim Cook, the Apple CEO, announced a series of generative artificial intelligence products and services on Monday during his keynote speech at the company’s annual developer conference, WWDC, including “Apple Intelligence” and a deal with ChatGPT-maker OpenAI.