Apple teased AI improvements, including the M4’s neural engine, at its iPad event

6 months ago
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https://techcrunch.com/2024/05/07/apple-teased-ai-improvements-including-the-m4s-neural-engine-at-its-ipad-event/

Apple isn’t yet ready to unveil its broader AI strategy — it’s saving that for its Worldwide Developer Conference in June — but the tech giant did make sure to mention AI technologies across its device lineup at its iPad event on Tuesday. The company touted a new iPad Air as “an incredibly powerful device for AI;” its AI-powered features like visual lookup, subject lift and live text capture, among others; and, of course, its upgraded M4 chip, which features a neural engine that’s “dedicated to the acceleration of AI workloads.”

Tuesday’s theme focused on the new hardware devices themselves — devices like new iPads and an updated Apple Pencil — not on the AI advances Apple is making under the hood. But Apple made sure to note anytime its hardware advances could also help power AI technologies.