TikTok pulls feature from Lite app in EU over addiction concerns
https://techcrunch.com/2024/04/25/tiktok-lite-rewards-feature-suspended-eu/
TikTok suspended a gamification feature in the European Union following an intervention by the bloc. With attention on TikTok’s growing pile of US legal woes, the announcement went mostly unnoticed when it occurred late local time Wednesday.
TikTok’s move came just two days after the EU opened an investigation into a so-called “task and reward” mechanism on the TikTok Lite app, citing concerns over an addictive design that could pose a mental health risk for young people. The feature allows users to earn points for doing things like watching and liking TikTok videos. ByteDance, TikTok’s parent, launched this version of TikTok Lite in France and Spain earlier this month.