https://techcrunch.com/2024/04/09/ebay-adds-an-ai-powered-shop-the-look-feature-to-its-ios-app/

EBay on Tuesday launched a new generative AI-powered feature to appeal to fashion enthusiasts: a “shop the look” section within its iOS mobile app that will suggest a carousel of images and ideas, based on the customer’s shopping history. The company says its recommendations will be personalized to the end user and will evolve as the customer shops more. The idea is to introduce how other fashion items may complement their current wardrobe.

To do so, “shop the look” will include interactive hotspots that, when tapped, will reveal similar items and outfit inspirations, with the resulting looks including both pre-owned and luxury items that match the user’s personal style. The feature is powered by eBay.ai, and was developed in collaboration with the company’s Responsible AI team and RAI Principles, eBay notes.