https://www.cnbc.com/2017/10/03/ford-to-cut-costs-funneling-savings-to-electric-self-driving-cars.html

The Blue Oval is getting a makeover.Ford CEO Jim Hackett and his leadership team are steering the automaker to drive greater profits on its most valuable products, trucks and SUVs, while turning away from less valuable areas like cars. At the same time, Ford plans to aggressively cut costs while investing more resources on electric and autonomous-drive vehicles. "When you're a long-lived company that has had success over multiple decades, the decision to change is not easy — culturally or operationally," Hackett said. "Ultimately, though, we must accept the virtues that brought us success over the past century are really no guarantee of future success." Hackett devised his plan for transforming Ford after using most of his first 100 days at the helm to evaluate what works and what doesn't. The result is a substantial push to shift gears at a company that has a history of being slow to change.