http://www.techradar.com/news/why-google-pixel-2-without-a-headphone-jack-is-about-more-than-courage

Why offer crowd-pleasing phones when you can introduce crowd-splitting ones? Smartphones that are divisive in design or feature set, drawing people intensely toward or away from it with an air of “we know better what you want than you do.” 

For an industry where the companies that play it safe run the risk of immediately blending in, this divisiveness has become a secret weapon that’s most valuable in attaining. And that’s exactly what the Google Pixel 2 and Google Pixel 2 XL are attempting to do.