https://www.theguardian.com/technology/2017/oct/03/pixel-2-google-apple-iphone-htc-pixel-2-xl

Company could become big player in smartphone-making with acquisition of part of HTC and forthcoming Pixel 2 launch – but it’s still got a long way to go

With the Pixel 2 smartphones expected to launch on Wednesday, Google buying up a chunk of smartphone manufacturer HTC and claiming to be “betting big on hardware”, what does the Android-maker really need to do to beat Apple?