https://techcrunch.com/2024/02/28/bumble-looks-to-revive-its-friendship-focused-bff-product-in-wake-of-dating-app-downturn/

Dating app maker Bumble is rethinking its vision for the company’s future after announcing weak earnings and massive job cuts that will see the company cutting a third of its staff, or around 350 employees. In addition to plans to revamp its app for Gen Z, the company’s focus under new CEO Lidiane Jones, previously CEO of Slack, will include building out a social network for its Bumble BFF friend-finding business.

Currently, the BFF side of Bumble’s app uses the same swipe-to-like mechanism that’s used on the dating side, where users are presented with a profile they can either like to match or pass.