https://techcrunch.com/2024/03/02/apple-abandons-its-car-here-are-other-projects-the-company-has-killed/

Apple has scrapped plans to enter the automotive industry with its mysterious autonomous electric car, instead shifting focus to the wildly popular world of generative AI. The project saw the company hiring prominent executives from places like Tesla and Ford. Its end has led to job losses for some employees, while others have changed divisions inside the company.

The so-called Project Titan had reportedly been in the works since 2014. It could have proven stiff competition for Tesla and others, given Apple’s history of disrupting various markets. The company did it with the iPod, iPhone, Apple Watch and, most recently, with its AirPods (the jury is still out on Vision Pro).