Rivian lays off 10% of workforce as EV pricing pressure mounts
https://techcrunch.com/2024/02/21/rivian-lays-off-10-of-workforce-as-ev-pricing-pressure-mounts/
Rivian is laying off 10% of its salaried workforce in a bid to cut costs in an increasingly tough market for electric vehicles, putting even more pressure on its future, more affordable EV called the R2. A limited number of non-manufacturing hourly employees will also be cut, founder and CEO RJ Scaringe said in a companywide email.
This is the third round of layoffs for the EV company since July 2022 when Rivian cut 6% of its workforce. The company cut another 6% of jobs in February 2023.