https://techcrunch.com/2024/02/15/meta-says-it-will-pass-on-the-apple-tax-to-advertisers-paying-to-boost-posts-on-facebook-and-instagram/

Meta is looking to leverage advertiser outrage in its battle with Apple over in-app purchase fees by announcing that it will soon pass on Apple’s 30% service charge to its customers. In an announcement, the social networking giant explains that starting later this month, advertisers who want to pay to boost a post in the Facebook or Instagram iOS app will now be billed through Apple, where this additional charge will now be levied.

Meta had apparently been skirting Apple’s rules with the pay-to-boost option, as the company notes it’s now required to “either comply with Apple’s guidelines, or remove boosted posts from our apps.”  As it obviously doesn’t want to do the latter, it’s simply upping the cost of those in-app purchases so the impact on its own bottom line won’t suffer.