https://techcrunch.com/2017/10/02/microsoft-will-soon-shutter-its-music-store-and-streaming-service-move-users-to-spotify/

You can’t fault Microsoft for trying, but Groove Music, its Spotify competitor, never took off. Today, the company is admitting defeat. Microsoft today announced that it will soon shutter both its Groove Music Pass streaming service and the ability to purchase songs and albums in the Windows Store.

Given how competitors like Spotify and Apple now own the markets for streaming and purchasing music online, this move doesn’t come as a total surprise. What does come as a surprise, though, is that Microsoft has partnered with Spotify to move all of its Groove Music Pass customers over to Spotify.