https://techcrunch.com/2024/02/08/google-goes-all-in-on-gemini-and-launches-20-paid-tier-for-gemini-ultra/ > Google Bard is no more. Almost exactly a year after first introducing its (rushed) efforts to challenge OpenAI’s ChatGPT, the company is retiring the name and rebranding Bard as Gemini, the name of its family of foundation models. More importantly, though, it is also now launching Gemini Ultra, its most capable large language model yet. > Gemini Ultra will be a paid experience, though. Google is making it available through a new $20 Google One tier (with a two-month-long free trial) that also includes 2TB of storage and the rest of Google’s One feature set, as well as access to Gemini in Google Workspace apps like Docs, Slides, Sheets and Meet. With that, Google will also sunset the Duet AI brand, which was mostly restricted to its AI features in Workspace, and move that to Gemini as well.