https://techcrunch.com/2024/02/06/meta-ai-generated-image-labelling/

Meta is expanding the labelling of AI-generated imagery on its social media platforms, Facebook, Instagram and Threads, to cover some synthetic imagery that’s been created using rivals’ generative AI tools — at least where rivals are using what it couches as “industry standard indicators” that the content is AI-generated and which Meta is able to detect.

The development means the social media giant expects to be labelling more AI-generated imagery circulating on its platforms going forward. But it’s also not putting figures on any of this stuff — i.e. how much synthetic vs authentic content is routinely being pushed at users — so how significant a move this might be in the fight against AI-fuelled dis- and misinformation (in a massive year for elections, globally) is unclear.