https://techcrunch.com/2024/01/26/looking-to-retain-app-store-developers-ahead-of-the-dma-apple-begins-contingent-pricing-pilot-tests/

Apple is moving to make the App Store more appealing to developers before the upcoming deadline to comply with the EU’s Digital Markets Act (DMA), which offers developers the ability to distribute apps through their own channels for the first time. In an effort to retain developers, Apple has begun its pilot tests of “contingent pricing,” a new way for them to market App Store subscriptions, TechCrunch has learned.

The feature, which Apple first announced last month, offers customers a discounted subscription as long as they’re actively subscribed to another subscription from either the same developers or two different developers. For individual developers who use it themselves, it would serve as a way to upsell to their existing, loyal customers by offering them a deal on another app in their portfolio.