https://www.vice.com/en_us/article/k7z5gw/an-ai-generated-content-empire-is-spreading-fake-celebrity-images-on-google

A website named after a legendary Hollywood magazine is churning out AI-generated content, surfacing prominently in Google results, and filling the web with fake celebrity photos. Looking into the site led Motherboard down a rabbit hole of websites using AI and a company run by an aspiring movie star that darkly promises to be “the future of news.” 

Over the weekend, the X account Fandomwire circulated a now-deleted post about actor John David Washington replacing Jonathan Majors as Kang the Conqueror in Marvel movies. But the photo wasn’t of the real Washington—it was an AI-generated picture of the actor. It’s easy to see what most likely happened: As of this writing, the fake photo of Washington is in the top rung of Google image search results for the actor. Fandomwire didn’t respond to a request for comment.