https://techcrunch.com/2024/01/16/samsungs-galaxy-s24-unveil-how-to-watch-and-what-to-expect/

I can’t recall if there was ever a true lull in the weeks between CES and MWC, or whether this is the sort of thing we tell ourselves to cushion the blow of a hardware season that now spans 11.5 months of the year. Whatever the case, the days of big companies saving big news for big events appear to be mostly done.

Once upon a time, Samsung split its big top-of-year announcements between CES (TVs, monitors, appliances) and Mobile World Congress (phones, tablets, maybe a wearable). Several years ago, however, the company moved its big mobile flagship news to a standalone event — albeit one that was more closely tied to MWC.