https://apnews.com/article/one-direction-liam-payne-400a27d1ad01a3b53058aef8cbd38da4

Liam Payne's voice is the first one heard in the culture-shifting boy band One Direction's debut single: “What Makes You Beautiful” launches into a bouncy guitar riff, a cheeky and borderline gratuitous cowbell and then, Payne.

“You’re insecure, don’t know what for / You’re turning heads when you walk through the door,” he sings, in a few words assuring a cross-section of generations that he's got your back, girl, and you should like yourself a little bit more.