https://arstechnica.com/gadgets/2024/09/report-big-batch-of-m4-macs-and-cheaper-ipads-on-tap-for-october-apple-event/

Apple's newest iPhones and Apple Watches don't come out until later this week, but the rumor mill is already indicating that Apple is planning a product announcement for October to refresh some of the products that didn't get a mention at the iPhone event. Apple scheduled its release calendar similarly last year, when it announced and released new iPhones in September and then launched the first wave of M3 Macs around Halloween.