https://techcrunch.com/2017/09/19/apples-huge-app-store-makeover-arrives-today-in-ios-11/

Apple today is releasing its completely redesigned iOS App Store to the wider public, as part of the launch of the new iOS 11 operating system. First previewed at its Worldwide Developer Conference in June, the new App Store has made a number of changes focused on the goal of improving app discovery across a storefront that now has over 2 million applications, according to the most recent data from App Annie.

While many developers and beta testers have already been using the new interface for many months, today is the first day that the revamped App Store will make its way to the wider public. That means it’s also the first day to see if Apple’s hypothesis holds true: that its changes – which includes things like separating apps and games, its increased investment in editorial content, and features that refresh daily, like “App of the Day” – will actually have an impact on app discovery and downloads.