https://www.theguardian.com/business/2022/aug/20/adam-neumann-flow-wework-apartment-living > The WeWork co-founder is reportedly at the helm of Flow, a new company looking to reinvent apartment living – but have any lessons been learned? > Adam Neumann presided over one of the most spectacular business collapses in recent history. A New Age-spouting, barefoot business messiah, he managed to build and burn his last startup, the office-sharing company WeWork, in such spectacular fashion that even Hollywood paid attention.