https://www.theverge.com/2017/9/19/16334092/tim-cook-apple-iphone-x-value-price-interview-good-morning-america-999

The iPhone X has been getting a lot attention since it was announced last week with its eye-watering starting price. However, according to Apple CEO Tim Cook during a segment on Good Morning America, the iPhone X’s $999 cost is a “value price” for the technology it offers (via 9to5Mac.)

The comment came in response to a viewer-submitted question (around the 6:11 mark in the video) asking if Cook thought the price tag of the iPhone X was out of reach for the average American.