https://techcrunch.com/2022/08/10/disney-is-increasing-the-price-of-its-ad-free-disney-subscription-to-10-99/

Disney announced today that it’s raising the price of its ad-free Disney+ subscription to $10.99 per month starting December 8 in the United States, up from the current $7.99 price. The price change will coincide with the launch of the streaming service’s upcoming ad-supported plan, which Disney says will be priced at $7.99 per month.

Disney notes that the ad-supported tier will be called “Disney+ Basic” and the ad-free subscription plan will be called “Disney+ Premium.”