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Startups, if your CEO isn’t running your fundraising, you’re doing it wrong

Startups, if your CEO isn’t running your fundraising, you’re doing it wrong

2 years ago
Anonymous $Dcz6_RW03I

https://techcrunch.com/2022/08/10/ceo-fundraising/

In my past as an investor and in my present as a pitch coach, I have come across a surprising number of companies where someone who’s not part of the founder team is out there trying to raise money for the company. Sure, salespeople are very good at sales (that is why they are salespeople), but no investor is going to take you seriously if anyone but the founders — and ideally the CEO — is running point on the fundraising process.

I’m using the job title “salesperson” here — but I’ve also seen social media outreach folks, marketing people, and even PR folks reaching out to investors. All around, it’s a really poor indicator for a high-value investment, and I know of a large number of investors who won’t even really look at the investment opportunity.

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