https://techcrunch.com/2022/08/10/smart-mug-maker-ember-just-spun-out-a-life-sciences-company/

Ember’s first decade has been a journey. The Southern Californian startup first hit our (and most folks’) radar as a mug company. The company captured a fair bit of press attention with its high-end electronic mug designed to keep beverages a consistent temperature. Nichey? Sure. Mostly unnecessary? One could certainly make the case. But it was cool (or warm, I suppose) enough to garner a good bit of early adopter buzz.

If February, the company outlined the beginnings of a surprising pivot. CEO Clay Alexander spoke to TechCrunch about Ember’s plans to adopt its temperature regulating technology for non-consumer applications. At the end of the year, it became clear that it would be focusing new efforts on the cold chain — specifically medical transportation. A month later, it unveiled the Ember Cube shipping device.