https://techcrunch.com/2022/08/10/launching-a-weight-loss-startup-and-knowing-when-to-pivot-today-on-techcrunch-live/

Swathy Prithivi speaks modestly about her years at Uber and Opendoor, but her role as manager at those powerhouse firms made her well-positioned to set out founding her own startup. Atomic VC was there from the outset, with a unique approach to early stage investing that – in some senses – is more akin to an incubator than a traditional venture capital firm.

Prithivi and Atomic Principal, Jordan Kong, join us today on TechCrunch Live to discuss the formation – and early misfires – of what would ultimately become the weight loss startup, Found. The company seeks to differentiate itself by position obesity as a “disease, not a decision,” offering complex medical insights tailored to patients’ different journeys.