TikTok’s latest test feature aims to improve the app’s search capabilities
https://techcrunch.com/2022/08/09/tiktoks-latest-test-feature-improve-search-capabilities/
TikTok is testing a new feature that enhances the popular short-form video app’s search functions. The new feature highlights keywords in comments and links to search results for the term. TikTok’s search function already allows users to discover content and trends, but the new feature would take the app’s search capabilities even further. The test feature also shows that TikTok is interested in competing with more than just its social media competitors, as it’s now looking to cut into Google’s core products as well.
It appears that the feature is currently available to a small group of users who are part of a limited test. When we reached out for comment about the test, a spokesperson for TikTok said the company didn’t have anything to share at the moment.