https://techcrunch.com/2022/08/09/techcrunch-roundup-bridge-round-bingo-saas-sales-smarts-tracking-monthly-expenses/

I have limited boating experience, but I do know that being a few degrees off your desired heading can be the difference between enjoying a relaxing dinner with friends and waiting in the dark for a Coast Guard rescue.

Similarly, in a down market, SaaS startups that help clients make incremental improvements to cash flow are in a much better position to ride things out.