https://www.sciencedaily.com/releases/2022/08/220809101802.htm

Since the onset of the Covid-19 pandemic, more and more people are working partly or entirely from home or in mobile work arrangements. At the same time, the so-called gig economy is growing. It involves the flexible assignment of short-term work to freelancers or part-time, low-wage staff via online platforms. Both trends are accelerating the digitalization of work. However, compared to face-to-face conversation between people in the same place, communication through digital channels offers fewer opportunities to motivate people and show charisma. This presents new challenges for managers. The impact of charismatic leadership tactics (CLTs) and the choice of communications channel (text, audio or video) on staff performance is the subject of a study by Petra Nieken, professor of human resource management at the Institute of Management at KIT. The study has been published in the journal The Leadership Quarterly.

Charismatic Leadership Tactics Can Be Learned and Objectively Observed